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A dashboard that helps growers make decisions based on cultivation data instead of intuition and experience alone. This saves energy, fertilisers, pesticides and water, and therefore costs for the grower.
Klasmann-Deilmann is a supplier of premium potting soil and a trusted advisor to growers across Europe. KD wanted to expand its own portfolio with digital services, while its customers still often made cultivation decisions based on experience and instinct.
The user group is generally conservative, so impact required the product to be as accessible as possible. By manually setting up the first pilots, we identified which data created the most value and in what form. Together with growers and KD experts, we developed this into a database with multiple dashboards. We also advised KD on implementation and the business model for Log&Solve, and worked with the sales department on scaling.
Even among progressive growers with automated systems, there was still a lot to gain from systematically collecting cultivation data on water, pH, EC, nutrients and photos of fields, plants and roots. Data-driven insight can reduce inputs. It also stimulates a behavioural shift from abundance to precision agriculture: from 'better too much fertiliser than too little' to 'what amount produces the optimal result?'